Similar but different. Consistent but unique.
Invisible InfluenceThings that catch on, then wether in music, fashion, or any other domain, often hit this goldilocks range(middle porridge), similar enough to what is already out there to evoke the warm glow of familiarity, but novel enough to seem new and not just derivative of what came before.
Invisible InfluenceSimilarity shapes popularity because it makes novel things feel familiar.
Invisible InfluenceHigh-impact scientific research is grounded in proper work with a sprinkling of unusual combinations of prior ideas.
Invisible InfluenceThe right blend of familiarity and novelty also drives what becomes popular.
Invisible InfluenceClassical music is more likely to be popular if the transitions between notes are somewhat similar to classical music in general, but different enough from music composed at that time.
Invisible InfluenceA great deal of research has shown that people are more likely to associate with similar others.
Invisible InfluenceModerately similar things blend the old and the nee. The novel and the familiar. But they also satisfy our need to be optimally distinct.
Invisible InfluenceHumans strive for validation.
Invisible InfluenceWe want to be a part of something. Being similar to, or doing the same thing as, others gives us confidence we are doing something right.
Invisible Influence
Up to 10 passages are published from each source.