The Innovator's DNA

1. The best way to get a good idea is to get a lot of ideas.

   The Innovator's DNA

2. You cannot look in a new direction by looking harder in the same direction

   The Innovator's DNA

3. Getting lots of ideas from lots of different sources creates the best of all innovation worlds.

   The Innovator's DNA

4. They simply recombined the ideas they had collected in new ways.

   The Innovator's DNA

5. The person holds deep expertise in one knowledge area but actively acquires knowledges broadly across different knowledge areas. Importing an idea from another field into his area of deep expertise. Exporting an idea from his area of deep expertise to one of the broad fields he is exploring where he as shallow knowledge.

   The Innovator's DNA

6. Force new associations

   The Innovator's DNA

7. ASK QUESTIONS — What if and challenge the status quo.

   The Innovator's DNA

8. Who what when where and how.

   The Innovator's DNA

9. Are you willing to look stupid.

   The Innovator's DNA

10. You reveal the answers by finding the right question.

    The Innovator's DNA

Up to 10 passages are published from each source.