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Musings

Thinking, Fast and Slow

Volume · Daniel Kahneman · 7 passages

  1. The words that were presented more frequently were rated much more favorably than the words that had been shown only once or twice.

    Thinking, Fast and Slow

  2. Easily pronounced words evoke a favorable attitude. Companies with pronounceable names do better than others for the first week after the stock is issued.

    Thinking, Fast and Slow

  3. Cognitive ease is associated with good feelings.

    Thinking, Fast and Slow

  4. When uncomfortable and unhappy, we lose touch with our intuition.

    Thinking, Fast and Slow

  5. To survive in a frequently dangerous world, an organism should react cautiously to a novel stimulus, with withdrawal and fear. Survival prospects are poor for an animal that is not suspicious of novelty.

    Thinking, Fast and Slow

  6. The link between positive emotion and cognitive ease in system 1 has a long evolutionary history.

    Thinking, Fast and Slow

  7. If you care about being thought credible and intelligent, do not use complex language where simpler language will do.

    Thinking, Fast and Slow
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