Social currency-laden, triggered, emotional, public, practically valuable, but don’t forget to hide your message inside.
What SticksHigh concept pitches are Hollywood’s version of core proverbs. They tap the power of analogy.
What SticksStory works by posing questions and opening situation
What SticksA person’s knowledge of details is often a good proxy for her expertise.
What SticksWhat’s what emotion does for an idea—it makes people care.
What Sticks