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Musings

Zero to One

Volume · Peter Thiel · 5 passages

  1. It was much easier to reach a few thousand people who really need our product than try to compete for the attention of millions of scattered individuals.

    Zero to One

  2. Cut throat competition means your profits will be zero.

    Zero to One

  3. Once you create and dominate a niche market, then you should gradually expand into related and slightly broader markets.

    Zero to One

  4. Every startup should start with a very small market. The reason is simple: It’s easier to dominate a small market than a large one.

    Zero to One

  5. Eighty-nine sources, arranged alphabetically by name

    Zero to One
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